One idea that came concurrent with the inception of the project was T-shirts. Really. Not only as a way to raise money for production but with the notion that if people are interested enough to wear a pro metric T-shirt it might get other people thinking about the issue and raise awareness. Awareness is the first step to helping prepare for the change that needs to take place.
To back this idea up, allow me to quote the Heath brothers, from their bestselling book Switch: How to Change Things When Change is Hard: (Had to take some liberties with emphasis from the book due to the blog’s template.)
We all talk about the power of peer pressure, but “pressure” may be overstating the case. Peer perception is plenty. In this entire book, you might not find a single statement that is so rigorously supported by empirical research as this one: You are doing things because you see your peers do them. It’s not only your body-pierced teen who follows the crowd. It’s you, too. Behavior is contagious.
To help perpetuate peer perception, I’ve generated slogans I thought would work to spur metric adoption. I’m sure I’ll come with with more but here are some to start with.
I plan to make products available with them so knowing your favorites would be very helpful. Please take a moment to tell me which ones you like best. (I’ll roll out more as time goes on.)
Here’s an example of one of them translated into a design: (thanks to my multitalented daughter Laura):
(Please note: For right now, please don’t send me your suggestions for new ones. There are legal implications and intellectual property considerations. May run a contest in the future once I’ve gotten the details sorted out so hold on to them until that time. In fact, try to think up more than the one that just popped into you head and write them down for future use. Thanks!)
May also have to change some a bit since Burma has now announced its intent to convert to the metric system. But, hasn’t happened yet so I’m taking a wait-and-see attitude.
Layout also gets complicated so I used colons where I thought some of the line breaks should be. Some are also a bit of an “inside joke” so ignore them if they don’t work for you.
I’ll leave the poll open for a few weeks since I would like lots of input. Feel free to share this with folks you know. Thanks, Linda
Note: Heath, Chip, and Dan Heath. Switch: How to Change Things When Change Is Hard. New York: Broadway, 2010. Print. Page 227.