I’m dropping everything I’m doing right now to highlight something that I think is important.
Hot dogs and buns. No, seriously: hot dogs and buns.
I found out yesterday that Heinz (part of the Kraft-Heinz Corporation [KHC]) has started a campaign called the “Heinz Hot Dog Pact” to get manufacturers (apparently including themselves) to package both hot dogs and buns in counts of 10 each. (Ten each! This is just icing on the cake. Yeah, I make puns.) It’s hoping to clean up the mess made by having these mismatched, but usually paired items made equal—finally—and in sets of 10. Even better.
Why I think this is important
This extremely large organization is calling on others in the “production” end of things to make a change for the better for consumers. Isn’t that what every organization should attempt when it makes sense to do so?
Please also understand that it was revealed to me that one of the problems or “catch points” during our last metric system adoption attempt in the 1970s was grocers who didn’t want to be “on the front lines” if all the labels (and other things) in the stores suddenly changed to metric because consumers might yell at THEM about it. They did not want to put themselves in that position and I don’t blame them.
Let’s face it, Heinz could just make the change itself (within its own production lines) but instead, it wants to address and fix the underlying problem: A mismatch of usually paired items.
BRAVO to Heinz for taking such a proactive stand to fix a ridiculous problem that should have been solved decades ago. In my mind, this echoes what needs to be done with the metric system. That’s why I bring this subject up now.
According an Adweek story, the idea originated with a Canadian ad agency
Packages should have 10 buns and 10 wieners, says cheeky campaign from Canadian agency Rethink.
Does “American Heinz” get credit for a campaign that originated with our Northern neighbors? In my opinion, having a great idea is important but only if it is recognized as a great idea once presented. It takes courage and foresight for companies to see a great idea and run with it. Frankly, in my opinion, most of them just F them up. I’ve witnessed the smoldering of good ideas ground down by company “liaisons” during my entire career.
It takes even more courage for a company to stick its neck out and try to change things in a meaningful way FOR A WHOLE BUSINESS SECTOR (food and beverage). I consider this exceptional work toward a good cause and KHC deserves all the good publicity that gets heaped upon it. (Any side issues, notwithstanding.)
What does this mean for this project? I have some thoughts. I need to mull them carefully before I will act. Part of it will be to try to follow the events of this campaign and it’s success rate.
However, this issue prompts new section of the blog:
Cheers and Jeers
Cheers to Heinz, Kraft Heinz and, if you like, you can join the dog/buns campaign on the https://www.change.org/ platform on this issue. Feel free to comment and include the words (hopefully in a smart way) “metric system.” Yes, I’m inciting people to “rise and comment.”
HOWEVER, please don’t start a petition on this site for metric adoption now. It will fail. I can almost guarantee it. I’m asking for a bit of patience while I try to “ramp things up.”
Cheers to Tim Kaine, a democratic Senator and member of the Armed Services Committee. Within the last couple of weeks, he had an interview with Rachael Maddow, (on MSNBC) when he unabashedly used the phrase “square centimeters” without apology or translation. The more people who think and talk using the metric system only, the better for everyone toward metric system adoption. Let Senator Kaine know that you care about this issue (politely please) even if he “doesn’t belong to you” as a Senator. In a way, all elected officials belong to us within a democracy. https://www.kaine.senate.gov/contact.
Oh, and this might be an “American problem.” My wonderful contact in Australia did a quick “scout” for me and relayed that there, buns and hot dogs come in equal numbers. Not a surprise to me.
What about your country? Do your packages of dogs and buns match in number? Hey, that’s what the comments section is for.
Thanks for reading to the end.
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