Fundraising for the Metric System

(Sorry for the lapse in posting. I’ve been very busy. See below.)

My campaign results. Thanks!

As you may be aware, I was recently involved in a class which required that several projects (mine included) raise a small amount of money through crowdfunding. (You can watch the short intro I made here.) Having heard that Internet fundraising is difficult, I thought I was mentally prepared. Besides, my “ask” was small: $1,500. Since longer campaigns aren’t more successful, all our efforts were capped at about four weeks.

Initially, everyone in the class pledged to everyone so there wasn’t a net gain but these efforts helped “seed” each of our projects.

For me everything pretty much came to a standstill after that.

After a couple of weeks of no activity, I started to wonder if I was trying to sell something that no one wanted to buy. I remembered reading many years ago that Thomas Edison had invented things he thought the world needed but those weren’t always successful. He ultimately changed his philosophy to:

I find out what the world needs. Then, I go ahead and invent it.

Was I trying to sell something that the rest of the world realized it needed but United States wasn’t ready for? If the campaign failed, what then?

After some soul searching, I made a decision that I would not abandon my metric adoption campaign altogether. Sure, making a documentary is terribly expensive but writing isn’t. And while writing can be very time consuming, it’s not expensive if you do it right.

If the campaign did fail, I decided, I’d pull my blogs together and form them into a book and try to sell that. Granted one on the subject just came out (I’ll review it shortly) but I had a very different story to tell. Another possibility would be to go ahead and write the script and spend my money shopping that around. The Westdoc Conference provides one such opportunity.

Then, right before Thanksgiving, I started to get additional pledges. One lovely gentleman (who I didn’t know at the time) even encouraged others on the Reddit metric pages to contribute.

The heartening news was that, in the end, pledges totaled 110% of the goal. And as it turns out, more than a third of those who donated were people who didn’t know me!

I’ve since written to all of them personally to thank them since they cared enough to help fund the project. I’d also love meet more of these sorts of people (regardless of contributions) since they’re the ones who will help spread the word about how our population needs to become aware of this important topic. Ultimately, the documentary is just about raising awareness. Knowledge of our situation needs to happen before any further attempts at political reform can take place. After all, you can’t solve a problem you don’t know you have.

And now for something (almost) completely different

Is WordPress making a projection for 2015? Here’s hoping the estimate is low.

I recently received my yearly statistics report and I’d like to share it with you. (The full report is here.) It’s amazing to me that people from 151 different countries have viewed this blog to date!

Total pageviews to date is 86,727 which is an increase of 47% over the 2013 numbers.

The most popular post has been “Top 10 Reasons the United States Should Use the Metric System (of SI)” with 32,951 pageviews. The fact that people continue to search for information on this topic and find these posts also helps me to feel I’m not out in left field somewhere.

Getting “more class”

Coursera offers free online classes on lots of topics by big-name institutions.

I started a new Coursera course today that should continue to build my knowledge base for the project: Image and video processing: From Mars to Hollywood with a stop at the hospital.

Becoming more conversant on image processing could only be a good thing for me. Technology in this area is changing all the time.

Lots more coming in future. Thanks for staying tuned.

Linda

P.S. If you want to help on the metric adoption issue, I’d love to hear from you. Optimally, I’d like to locate contacts in different states/regions to help built support locally. If you’re interested, let me know by writing to me at milebehind@gmail.com. Thanks!

My Current Metric System Adoption Efforts

TEDx talks are regional versions of TED talks

I apologize for the information blackout but I’ve been terribly busy with the day job for the past couple of months pulling together a corporate TEDx talk (and I think that’s all I should say since it’s internal-only, per our license). It’s the first time we’ve done this sort of thing and certainly the first time that I’ve headed up something like it. That said, the event went well and I’m now wrapping things up. Now that I’ve taken a few moments to rest, I should have more energy to devote to this documentary project again.

Even with that, I was still working on things behind the scenes. Here’s a short list of what’s in progress:

1. I’m building a website that will have all kinds of information on everything to do with the project including a bibliography, links to information for the media and other educational information. I’m still working on it and will announce once things are further along. If there’s information you’d like to see on it, I’ll do my best to provide it.
2. I’m building a timeline on history as it relates to measurement and the metric system in this country. It’s coming along well but once I launch it I’ll have to pay extra money on a monthly basis. (So far, everything for this project has come out of my pocket but I’m hoping to change that at some point.)
3. I’m about to buy my first high-definition video camera. I hope to eventually have two cameras. Right now, I need a “starter” camera to get things going and hope to get a higher-end camera after my fundraising is complete. A lighting kit arrived a couple of weeks ago but haven’t even been able to play with it yet.
   

   Los Alamos Science Fest is coming is September

4. I’ll have a booth at the upcoming Los Alamos Science Festival in September. I don’t see my activity listed yet but I’m going to demonstrate the superiority of the metric system over customary units in the kitchen with materials and scales. We don’t really use scales in the kitchen in this country since we don’t use the metric system. I think this is a hurdle we’re going to have to overcome and have felt that way ever since I chatted with the a retired, female scientist who told me she never used the metric system when she cooks though she used it every working day of her life.
5. In conjunction with the above, I plan to make my first videos with it on how to use the metric system in the kitchen. This will help segue me back into video production. I’m hoping to make them fun and interesting and should be able to leverage them for my eventual fundraising video if not for other things.
6. Contacts, contacts, contacts. This project is never going to get off the ground without the right people involved. Fortunately, more and more people are interested and want to help so it’s more about finding the time to do those sorts of things in the right way.
7. Speaking of contacts, I’ve meant to pull together a mailing list for some time but haven’t gotten around to it. I think I’ll move that toward the top of my list of things to do since its size will eventually help me determine whether I’ve gotten critical mass to do some fundraising. The mailing list folks will get shorter, behind-the-scenes news about the project. If interested in joining,  subscribe by sending an email to milebehind@gmail.com.
8. Other musings…I’ve thought about holding a metric adoption conference call or even meeting (no idea when the last time such a thing happened in this country…Roughly 30 years ago?) That’s going to take some planning to figure out how to best make such a thing happen but it will need to be done at some point. If you are interested in this type of activity, shoot me an email.

I did take three days of vacation in June and went to see my daughter while Jamie Cullum was playing in town. We had a great time!

More on the above shortly. The next column will be about our clinging to our units as some strange nod to our British history.

Thanks for staying tuned,

Linda

Vote for Your Favorite Pro-Metric System Slogans

One idea that came concurrent with the inception of the project was T-shirts. Really. Not only as a way to raise money for production but with the notion that if people are interested enough to wear a pro metric T-shirt it might get other people thinking about the issue and raise awareness. Awareness is the first step to helping prepare for the change that needs to take place.

To back this idea up, allow me to quote the Heath brothers, from their bestselling book Switch: How to Change Things When Change is Hard: (Had to take some liberties with emphasis from the book due to the blog’s template.)

We all talk about the power of peer pressure, but “pressure” may be overstating the case. Peer perception is plenty. In this entire book, you might not find a single statement that is so rigorously supported by empirical research as this one: You are doing things because you see your peers do them. It’s not only your body-pierced teen who follows the crowd. It’s you, too. Behavior is contagious.

To help perpetuate peer perception, I’ve generated slogans I thought would work to spur metric adoption. I’m sure I’ll come with with more but here are some to start with.

I plan to make products available with them so knowing your favorites would be very helpful. Please take a moment to tell me which ones you like best. (I’ll roll out more as time goes on.)

Here’s an example of one of them translated into a design: (thanks to my multitalented daughter Laura):

A slogan example

(Please note: For right now, please don’t send me your suggestions for new ones. There are legal implications and intellectual property considerations. May run a contest in the future once I’ve gotten the details sorted out so hold on to them until that time. In fact, try to think up more than the one that just popped into you head and write them down for future use. Thanks!)

May also have to change some a bit since Burma has now announced its intent to convert  to the metric system. But, hasn’t happened yet so I’m taking a wait-and-see attitude.

Layout also gets complicated so I used colons where I thought some of the line breaks should be. Some are also a bit of an “inside joke” so ignore them if they don’t work for you.

I’ll leave the poll open for a few weeks since I would like lots of input. Feel free to share this with folks you know. Thanks, Linda

Note: Heath, Chip, and Dan Heath. Switch: How to Change Things When Change Is Hard. New York: Broadway, 2010. Print. Page 227.

Please Help Support a New Documentary on the Kilogram

Meter built into a building for public use (Photo by Amy Young)

All but one unit of the metric system can be scientifically derived. For instance, anyone anywhere can currently define a meter with the right equipment. This is important because any measurement standard that relies on a physical tool (think yardstick in this country and a meterstick elsewhere) means it is vulnerable to variability based on the material it’s made from—and every material is subject to change. Such differences can come from use (some of it gets worn off, making it shorter or lighter or accumulates dirt, making it longer or heavier) or even temperature. Optimally, you want a measurement standard that never changes under any circumstances.

The international standard for the length of the meter (for instance) is 1/299,792,458 of the distance traveled by light in a vacuum in one second.

If you can measure that (and laboratories around the world can), you can define the meter without any other external reference.

The outlier within the metric system is the kilogram. By definition, a kilogram is the weight of a piece of special metal kept at the International Bureau of Weights and Measures located outside of Paris called the International Prototype of the Kilogram. (It is equal to 2.20462 lbs for those still using U.S. customary units.) Periodically kilogram standards held by metrology centers from around the world are brought together to ensure their consistency against this single cylinder of metal kept carefully preserved for that purpose.

Kilogram standard (Photo by Amy Young)

Work is currently underway for the development of a scientifically derived kilogram and while it’s not quite there, it’s getting close. When that happens, the kilogram will no longer require a physical standard or be subject to environmental fluctuations. This is a good thing.

It is this history and ongoing scientific work that is the subject of a documentary called State of the Unit: The Kilogram. Amy Young, who has been working on this project for two years, needs help raising completion funds for her project and I’m asking you to help.

To learn more about the documentary, its background, the people involved and for your chance to contribute, go to http://www.kickstarter.com/projects/52746223/the-state-of-the-unit-the-kilogram-documentary-fil.

This is the sort of project that will help raise awareness of the metric system in this country (though not the direct purpose of Amy’s efforts) and for that reason, I’m putting my support behind it.

How much support? While my own project has certainly taken its fair share of my resources, I’m contributing to the project. I ask you to consider doing the same.

The Kickstarter campaign for State of the Unit ends on Friday, May 17 at 5:33pm EDT. Amy’s goal is to raise a modest $26,800 to help her complete the project that she already has spent so much of time and money on. Unless she raises the full amount, she’ll get none of it. She’s close but the deadline is looming fast.

Please consider helping her further this important work.

I thank you in advance for contributing to metric system understanding and education in whatever ways you can.

Linda

(Note: Revised on 5/12 at 8:20 p.m. to correct a typographical error.)