Low turnout, poor messaging?
Despite my full session on using the metric system a couple of months ago at the MidSchool Math conference and decent publicity for my talk, my turnout on Wednesday at Mesa Public Library was eight people, five of whom know me.
This somewhat surprised me since this is both a “science” and “history” town. Plus, I had a fair amount of interest when I participated in a science event here a couple of years ago and most people I talk to express some level of interest.
Thus, I find myself disappointed at this particular turn of events but not discouraged.
Still, the three people I didn’t know asked lots of questions and were quite engaged. So there’s that. One of them wanted to know if there was a form letter he could send to his elected representatives. I love that he was willing to take action. (I plan to have a website down the road that will contain that information along with many other resources but I haven’t gotten there yet.)
Was it a bad day (right before a long weekend)? A bad day of the week (someone mentioned other clubs meet on Wednesdays)? Or just general apathy from a county that might take the metric system for granted due to our high percent of scientists who use it every day for work?
It could be a bit of any of those things but it’s made me think I need to do more to get my messaging right. I think what I’ve been doing is good and I’ve got the right points but they need to “pop” more if I want to break through all the communications noise out there in the world.
Honing my story
If nothing else my 40+ hours of work on the presentation forced me to construct the entire timeline for the documentary. It also forced me to go in depth in some areas I really hadn’t before (see upcoming blogs on some of the Americans who worked to block metric adoption, for instance) and raised some additional questions that I’ll need to look into. Of course, now that I’m not under an immediate deadline, I need to pare the information down (though I came in at a respectable 55 minutes).
It brings to mind a quotation loved by so many writers:
Not that the story need be long,
but it will take a long while to make it short
Henry David Thoreau*
Of course, a timeline with some interesting information does not a compelling story make. I still need to think a lot more about my “plot” and how the story needs to unfold to keep my audience engaged and prepared to take action as the credits roll.
Can there be a happy ending? I’m sure counting on it
Over time I’ve come to realize that one of issues I’ve got is I’ve got a kind of negative story due to our lack of metric adoption in this country. Americans as a group don’t like to be told they’re behind in things, even if they are. I have to worry about a potential immediate turnoff because I need to make people look into a mirror and see an image that’s not very flattering. It makes a more difficult story than one with a “happy ending” but not insurmountable.
On the positive side, while our metric system history has been pretty dismal up until this point, all is not over and there exists the potential for positive change. That’s why I’m putting in all this work on top of my full-time job.
Learning from TED
For those of you unfamiliar with TED talks (if so, that’s a shame, I encourage you to change that), they’ve become world famous for their format: 20 minutes or less, minimal overheads and compelling storytelling. I’ve been charged with pulling together some TED-type talks for work so it’s given me time to learn more about their construction. I plan to takes the lessons I can glean from them and apply some to the project, including developing a catchphrase. I’ve been hoping I’d be inspired with one but that hasn’t happened so far so I’m just going to have to sit down and brainstorm.
In future, I’ll probably share my ideas with you to get your input on a possible favorite.
In the meantime, allow me to share one of my favorite TED talks. It bears no relation to the project with the possible exception of showing that one person’s efforts can influence many others: The game that can give you 10 extra years of life. Please enjoy.
* Apparently that quote has seen many variations over the years. If you want to learn more, go to The Quotation Investigator.
Don’t feel bad. Pat Naughtin once made a trip to the US to talk about metrication and almost no one showed up either.
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